Founded in 2009, GNI Strategies launched with one mission, to create interactive online experiences that engage real world and virtual communities. We chose the clients we work with because we believe in them. We shape the conversation and increase engagement for political campaigns, non-profits and change focused corporations in the digital space. We take on tough races, advocacy issues and new brands to create lasting change.
AdlerforAustin.com was intended to introduce a first time candidate, engage, and educate the voters of Austin about Steve Adler’s ability to effective lead the city in a new direction. It was vital that our approach reflected this aesthetically and technologically. With nearly 37% of visitors using mobile devices, we went to great lengths to ensure the clean accessible user experience translated effectively across all platforms and devices.
This site acted as the cornerstone of the communications plan for the Adler for Austin Campaign. Multiple campaign staffers were assigned administrative permissions to manage content in real time, making adlerforaustin.com the official medium for the mayor’s campaign. Journalists, bloggers, and inquiring voters were directed to adlerforaustin.com for the Mayor’s stance on policy issues.
The leading Democratic voice in the Texas Legislature, Sen. Kirk Watson believes Texas can do better and must do better for Texas families. Since 2010, GNI Strategies has provided strategic insight on social media trends, channels and applications to effectively engage the political digital community in Texas. Focusing on his efforts to improve the lives of Texas families, we bridge the gap from offline legislative battles to online advocacy efforts.
GNI developed proprietary WordPress based functionality for Sen. Watson’s new website KirkWatson.com to extend the functionality of social media features.
Bison rancher, sustainable farming advocate and Democratic first time candidate for Texas Agriculture Commissioner, Hugh Fitzsimmons provided GNI with the opportunity to brand how Texans talk about agriculture and food. The design process was organic, focusing on visually redefining the concept of the Agriculture Commissioner office. Going back to the basics, we focused on the land and resources it provides, while balancing the message of resource protection.
GNI created the branding concepts and designed Hugh’s logo and all digital and
print materials. GNI launched an interactive and responsive site for
enhanced accessibility to voters across Texas.
GNI Strategies is a full service digital and political consulting firm. Since opening in 2009, we have served over 80 clients from every level of government and across Texas.
We create interactive online campaigns that engage communities from the bottom up and bring social change. We work with our clients because we believe in their mission and drive forward towards progress. We shape the conversation and increase engagement for political campaigns, non-profits and change focused corporations in the digital space. We take on the tough races, advocacy issues and new brands to create lasting change in our community.
GNI Communications Co launched in 2009 with the mission to create interactive campaigns to engage online communities. We focus on creating dynamic communications platforms, developing networks, fundraising, and supporting causes we believe in. We work with our clients because we believe in them.
Our team of highly trained professionals has a range of skill sets including design & branding, web development, traditional marketing & social media strategy, database and security management, campaign strategy, and years of successful leadership.
Online communications is constantly evolving and staying current on new opportunities and best practices is a full time job, but staying ahead of the curve is an inherent skill. At GNI we are always improving our clients’ online communications by implementing the most effective strategies and testing our methods to make sure they remain viable. How and when you deliver your message is as important as the message itself. In order to activate networks online, it takes adaptive strategies to turn analytics into results.
In Jan. 2014, mobile devices exceeded computers in internet use
The use of and reliance on digital in campaigns will continue to increase – from how much of the budget they get to the skills and experience needed on campaigns.
Consultant Predictions for 2015
Digital Marketing in 2015
We shape the conversation and increase engagement for political campaigns, non-profits and change focused corporations in the digital space. We take on the tough races, advocacy issues and novel brands to create lasting change. GNI Communications Co. is a full service communications and digital consulting firm. We have served over 80 clients at every level of government, national non-profits, local non-profits, law firms, health care organizations and educational organizations.
As the pace of digital communications perpetually increases, it’s clear that our time and attention have become two of our most valuable resources. The need for elegant yet dynamic systems of communication has never been more pressing. GNI is prepared to solve your next problem.
GNI Communications has served over 80 clients at every level of government including, organizations, associations, non-profits and for-profit entities. Our team has over 30 years experience in online communications and development, political strategy, and social media strategy.
We bring our client’s ideas to life. We engineer social change by building online communities. We get results through data driven strategy. In this multi-media, multi-channel GNI focuses on targeted audiences to deliver your message.
Has spent over a decade working on federal, state-wide and state legislative campaigns. Most recently, Katie served as senior consultant to the Adler for Austin campaign, fighting an uphill battle against two incumbents, Katie provided strategic consulting for first-time candidate Steve Adler that lead to a run-off victory with over sixty-seven percent of the vote. Katie also serves as consultant to State Senator Kirk Watson and local legislative, judicial and municipal candidates across Texas.
Katie has a Bachelor of Science degree in Public Relations and a Bachelor of Arts degree in Government from the University of Texas at Austin. Katie has worked for the Austin Mayor Steve Adler, Houston Mayor Annise Parker, State Senator Kirk Watson, Congressmen Max Sandlin, Nick Lampson, Chris Bell and Lloyd Doggett, the Texas Democratic Party, and many more state-wide and local candidates for office.
Scott has a bachelor’s degree in visual communication from the University of Kansas. He began his career as a graphic designer and eventually moved into the world of marketing where he became the youngest Director ever appointed at the KU Memorial Unions Corporation, as the Director of Marketing. While serving as Marketing Director, Scott oversaw a staff of 19 people and a predominantly digital marketing strategy for 3 commercial entities, including a $10 million per year e-commerce operation.
Scott moved to Austin in 2011 where he worked as a marketing and digital strategy consultant until joining GNI in 2012. At GNI Scott has focused on brand strategy, digital design, and development with an emphasis on user experience. Scott most recently oversaw the development, implementation and management of candidate Steve Adler’s web platform in his successful bid for mayor of Austin.
Jonathan has been coding for over 11 years, while working for companies in Scandinavia and ultimately opening his own website development company. Jonathan recently moved to Austin, Texas from Gothenburg, Sweden to expand GNI’s application and website development services.