GNI / FRONT PAGE
Founded in 2009, GNI Strategies launched with one mission, to create interactive online experiences that engage real world and virtual communities. We chose the clients we work with because we believe in them. We shape the conversation and increase engagement for political campaigns, non-profits and change focused corporations in the digital space. We take on tough races, advocacy issues and new brands to create lasting change.
AdlerforAustin.com was intended to introduce a first time candidate, engage, and educate the voters of Austin about Steve Adler’s ability to effective lead the city in a new direction. It was vital that our approach reflected this aesthetically and technologically. With nearly 37% of visitors using mobile devices, we went to great lengths to ensure the clean accessible user experience translated effectively across all platforms and devices.
This site acted as the cornerstone of the communications plan for the Adler for Austin Campaign. Multiple campaign staffers were assigned administrative permissions to manage content in real time, making adlerforaustin.com the official medium for the mayor’s campaign. Journalists, bloggers, and inquiring voters were directed to adlerforaustin.com for the Mayor’s stance on policy issues.
ASSETS
The leading Democratic voice in the Texas Legislature, Sen. Kirk Watson believes Texas can do better and must do better for Texas families. Since 2010, GNI Strategies has provided strategic insight on social media trends, channels and applications to effectively engage the political digital community in Texas. Focusing on his efforts to improve the lives of Texas families, we bridge the gap from offline legislative battles to online advocacy efforts.
GNI developed proprietary WordPress based functionality for Sen. Watson’s new website KirkWatson.com to extend the functionality of social media features.
ASSETS
Former Constable, Sheriff Sally Hernandez ran for Travis County Sheriff in 2016. She was first elected in Travis County as the Constable of Precinct Three, a seat in southwest Travis County in 2012 after she defeated a two-term incumbent.
Sally provided GNI with the opportunity to help her brand her campaign for Sheriff and assist with her digital campaign through social media and email marketing.
As an experienced law enforcement official, Sally provided GNI the opportunity to develop policy focused around important issues like ending the relationship with ICE at our local jails and improving mental health services and access at the jail. This policy was a necessary focus in the campaign to develop our social media and email marketing.
GNI created the branding concepts and designed Sally’s logo and all digital and print materials. GNI also launched an interactive and responsive site for enhanced accessibility to voters across Travis County. With a combination of digital, mail and field, GNI’s campaign strategy led to Sally garnering 51% of the vote needed to avoid a runoff election.
ASSETS
GNI Strategies is a full service digital and political consulting firm. Since opening in 2009, we have served over 80 clients from every level of government and across Texas.
We create interactive online campaigns that engage communities from the bottom up and bring social change. We work with our clients because we believe in their mission and drive forward towards progress. We shape the conversation and increase engagement for political campaigns, non-profits and change focused corporations in the digital space. We take on the tough races, advocacy issues and new brands to create lasting change in our community.
GNI Communications Co launched in 2009 with the mission to create interactive campaigns to engage online communities. We focus on creating dynamic communications platforms, developing networks, fundraising, and supporting causes we believe in. We work with our clients because we believe in them.
Our team of highly trained professionals has a range of skill sets including design & branding, web development, traditional marketing & social media strategy, database and security management, campaign strategy, and years of successful leadership.
Online communications is constantly evolving and staying current on new opportunities and best practices is a full time job, but staying ahead of the curve is an inherent skill. At GNI we are always improving our clients’ online communications by implementing the most effective strategies and testing our methods to make sure they remain viable. How and when you deliver your message is as important as the message itself. In order to activate networks online, it takes adaptive strategies to turn analytics into results.
In Jan. 2014, mobile devices exceeded computers in internet use. In the 2018 election cycle, urban counties in Texas, especially in Travis County, millennial voters outvoted senior voters. The use of and reliance on digital in campaigns will continue to increase – from how much of the budget they get to the skills and experience needed on campaigns.
Sources:
Twitter Statistics That Matter for 2019
Facebook Statistics That Matter for 2019
Instagram Statistics That Matter for 2019
We shape the conversation and increase engagement for political campaigns, non-profits and change focused corporations in the digital space. We take on the tough races, advocacy issues and novel brands to create lasting change. GNI Communications Co. is a full service communications and digital consulting firm. We have served over 80 clients at every level of government, national non-profits, local non-profits, law firms, health care organizations and educational organizations.
As the pace of digital communications perpetually increases, it’s clear that our time and attention have become two of our most valuable resources. The need for elegant yet dynamic systems of communication has never been more pressing. GNI is prepared to solve your next problem.
GNI Communications has served over 80 clients at every level of government including, organizations, associations, non-profits and for-profit entities. Our team has over 30 years experience in online communications and development, political strategy, and social media strategy.
We bring our client’s ideas to life. We engineer social change by building online communities. We get results through data driven strategy. In this multi-media, multi-channel GNI focuses on targeted audiences to deliver your message.
Jovita Pardo is the owner and Chief Executive Officer of GNI Strategies, a boutique political consulting firm. Most recently, Jovita worked to successfully re-elect Judge Nancy Hohengarten, Judge John Lipscombe, and Commissioner Margaret Gomez as well as being an integral part of the team that passed a $925 million bond package for the City of Austin. She also serves as lead consultant to Senator Kirk Watson, as well as a number of local legislative, judicial, and municipal candidates.
Jovita has a Bachelor of Arts degree focused in History from Austin College, a private liberal arts college in Sherman, Texas. She has worked for Austin Mayor Steve Adler, Senator Kirk Watson, Representative Gina Hinojosa, Sheriff Sally Hernandez, and many other local municipal and judicial candidates. Jovita is a native Austinite who enjoys watching and playing soccer, spending time with her dog Luna, and traveling (while not on campaigns).
